You can wax lyrical about the benefits of a new CRM, but senior management will only give your project the green light if you can provide solid numbers. 

Calculating CRM ROI is a good way to do this, but while the process is simple in theory, quantifying your new system's benefits in terms of financial gain is a tricky process to get a handle on. 

That's why we've put together this comprehensive guide to calculating CRM ROI. Inside, you will find advice on:

• Which metrics you should use to monitor ROI
• How to calculate CRM costs and quantify your system's benefits
• Analyzing your ROI figures and how to turn around a poor result

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Calculate your new CRM's financial benefits with this comprehensive guide

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• 13 pages of real-world advice
• Compiled by experienced project managers
• Exclusive to Discover CRM